Wednesday, August 26, 2009

Old Spice Ad: In Color

I saw this ad on the back of XXL magazine and other than the hilarious concept, I was glad to see two people of color in this ad.

Its a shame to even say that, but ever since Vibe and King closed their doors, I've noticed that advertising in "urban" ( I really hate that term) magazines is not only reduced to rims, fake ass diamond watches and porn, but the ads themselves are really poorly designed.

The worldwide branding company Saatchi and Saatchi is responsible for changing Old Spice's image from the whistling sailor deodorant our dad (and Ron Burgundy) used to a new modern audience, complete with a not-taking-yourself-too-serious attitude.

I'm glad that they completely avoided any stereotypes (the guy as a rapper and the girl as a video chick) and just made a solid ad.

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