Monday, June 17, 2013

JAY Z + Samsung + Creativity

I just saw the commercial for Jay Z's upcoming album The Magna Carta Holy Grail last night.

It got my attention instantly.

I'm always interested in the creative process; when rappers hear beats for the first time, write their rhymes, when changes are made, sounds added and subtracted. I not only like to hear good music, I like to see how the masterpieces are made

This is what this commercial felt like, a peek inside where the magic happens. You have no choice with Swizz Beats, Rick Rubin, Timbaland and Pharrell all in the same room?

...or maybe its just self promotion.

No comments: